Sanrio goods are popular kawaii items, for not only kids and teenagers but adult women.
Especially Hello Kitty is loved by fashion leaders and have fans among celebrities.
‘Hellosmile Project’ is a campaign to promote awareness and prevention of cervical cancer, an illness that continues to increase among young women.
The project was launched in conjunction with the ‘Human Conscious: Love Life, Join Hearts’ campaign, started in 2005 by TOKYO FM (Japanese radio station).
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